The companies today are embarking on the path of Corporate Social Responsibility and moving far ahead of their traditional corporate goals of profitability & productivity. It is now more about the social profits and the contributions that businesses make towards the social cause.
Corporate Social Responsibility has received unprecedented attention in the past few years. CSR is a sustained community relevant initiative outside the company’s regular model that is undertaken by the corporate entity with a view to give back unto all its “stakeholders” and not only its “shareholders”.
Marhatta Chamber of Commerce, Industry and Agriculture (MCCIA) and The Nav Maharashtra Community Foundation (Navam) came ot with this publicationin a view to assess the present level of involvement of the various companies in Pune.