Business Growth through Branding

Business Growth through Branding
Research shows that strong brands have more consistent sales performance over time. A strong brand is also a barrier for entry of competitors. Once you build a strong brand, you don't compete on price alone. Most of us know these reasons for building a strong brand, but how that brand can be built remains a mystery to us. For a small organization, a clear map, defining what focus and investment is required to build the brand is quite hard to create.

In this session, Suhasini will provide clarity on what exactly goes into building a brand. She will draw on examples that the audience can easily relate to. While well known and world leading brands will be discussed, she will also interact with the audience to understand their own brand building objectives, and will provide valuable pointers to them.


Session topics:

What is a brand

What is the brand promise?

Brand personification

Why brand

What does the brand mean for buyers?

Building a brand






Target audience: 

Entrepreneurs, senior sales and marketing managers






Basic Fee

GST @ 18%


The fee includes Tea & Snacks.

MCCIA members









Date & Time :  29th May 2018 , 10:00 a.m. to 12:00 p.m



Speaker Profile : Ms. Suhasini Kirloskar

Suhasini is an entrepreneur and co-founder of MarketAxis Consulting, which provides Strategic Marketing, execution support and training to B2B brands. Until December 2015, Suhasini worked as Chief of Marketing at GS Lab, an IT product development company. Prior to this, she was with the UK Trade & Investment as Director, British Trade Office, Pune, part of the British High Commission in India, where her primary focus was to attract high quality inward investment into the UK. 

Suhasini has been involved as a mentor and marketing consultant to high tech startups for over 15 years. 

Suhasini has an MBA from NMIMS, Mumbai University. She is a prolific writer and speaker with many articles published, and has conducted workshops on Digital Marketing across India. Suhasini was awarded one of the 100 'Most Influential Marketing Technology Leaders' at the World Marketing Congress held in Mumbai in December 2015.

Suhasini is an abstract artist and is currently launching a news app,  Emptifull which is designed to present inspiring world developments to young audiences. 




Registration         :

For registration: Please email or contact

Ms. Roshni Meisnam, Manager, email:, Tel : 020-26877010

We look forward to receiving your confirmation/ nomination(s).

5/29/2018 10:00 AM - 5/29/2018 12:00 PM
Hall 2-3, MCCIA, Hadapsar Branch
Plot 7A/3, Hadapsar Industrial Estate
Hadapsar Industrial Estate,
MCCIA, Hadapsar, Pune India

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