Topic to be covered
- Why customer retention?
- Defining & Identifying Key Accounts
- Why (KAM) key account management?
- Strategies for KAM
- Implementing KAM
- Challenges in implementing KAM
- Critical Success Factors
- Benefits of KAM
Mr. Prakash Raje is the founder of ACTINS, a Management Consulting firm. He is an astute professional with 27+ years of experience in B2B Sales & Marketing in Outsourcing/Off-shoring, Capital Equipment & Industrial Products across International & Domestic Markets. He has been consulting with small & mid-sized companies in the Manufacturing, IT and BPO sectors since 2012. His core areas of expertise include Strategic & Tactical Planning, Marketing Communication, Market Research and Partnerships & Alliances. He is a Six Sigma Black Belt with additional certifications from Google Analytics & Hoot Suite. He is also a visiting faculty at VIM and has conducted sessions on “Employability Enhancement”, “Business Policy & Strategic Management”, “Business Communication”, “Case Studies” and “Brand Building” for MBA students.
Business Owners, CEOs, Business Unit Heads, Sales & Marketing Team
For MCCIA Members: Rs. 2000 + Rs. 360 GST @ 18% (Total 2360/-)
For Non-members: Rs. 2500 + Rs. 450 GST @ 18% (Total 2950/-)
Please register online through http://www.mcciapune.com/event-details/......... or send your nominations by email to Ms. Varsha Mahajan, email : email@example.com, tel : 020-25709223, Mr. Lalit Waykole, Email : firstname.lastname@example.org, Tel : 020-25709196.
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