Workshop on Inter-Cultural Communication for Business

Workshop on Inter-Cultural Communication for Business
Introduction and Need for Cross Cultural Competencies: With increased globalization and trade, there is more interaction among companies across the world. MSME sector in India in contributed to over 40% of exports. However, to remain competitive in the global markets and grow volume of exports, it is essential that the MSMEs are not only equipped with the latest technical and functional know-how and trade related processes, but also know more about the underlying cultural aspects of doing business in different regions.

Culture is an intangible aspect of the context of business. Every region, geography, and nation are shaped by their respective culture. Culture is established when values and value systems are shared by its people. These values and beliefs are expressed through communications and behaviors within our organization. Culture shapes our leadership and management styles and employee behaviors and our interactions within and outside the organizations. It is essential therefore as leaders to understand where differences in culture lie, underlying expectations, the said and unsaid aspects of culture that affect relationships, and what could be done to bridge the gap by gaining cultural competencies, improving cross cultural communications and interactions.

Developing cross cultural competencies will lead to many benefits such as marketing and selling in the regions, ease of doing business, negotiating with potential customers, ensuring win-win propositions, and building trust and long-lasting business relationships and partnerships with clients and customers thereby creating a reputation, repeat business, and generating new customers in the regions. In this context MCCIA has organised  a Workshop on Cross Cultural Communications that focuses on different aspects of cross cultural behaviors and relationships.


Learning Objectives of the Workshop: Participants will be able to:

  • Describe cultural differences in different regions/countries around the world
  • Explain why cultural competencies are critical in the global economy
  • Explain how culture affects interpersonal relationships, business relationships, leadership and management behavior
    • How attitudes, values, beliefs, norms, customs, traditions, and business practices can affect business and interactions
  • Modify the way they deal with individuals across culture
  • Modify business processes or policies keeping in mind specific cultural expectations and realities
  • Follow business etiquettes, manners, communication norms, and interpersonal styles expected in and suited to different cultures
  • Experience ease of doing business across regions, and reduced stress while working across cultures


    Programme Design: The program is based on the following design principles:

  • Instructor Led Program


  • Experiential Workshop with different experiential activities such as assessments, cases, role play, videos, etc.
  • Opportunity for participants to discuss their own experiences and challenges, participationthrough introspection, reflection, and from interaction with each other
  • Participants go back with tools, techniques and templates that they can apply in their workplace


About the Facilitator:

Dr. Swati Karve, PhD: has more than 25 years of experience in teaching, training, consulting and counseling at prominent Universities and organisations in USA and India in OD and Intercultural Aspects. She has worked in India and USA for the last 16 years in the areas of OD Consulting and Training. She has been an invited speaker and trainer at various colleges, universities like Wayne State University, University of Michigan, Kettering University, Oakland University,  University of Detroit and various organisations  on topics of working across cultures. She has written on working across cultures for the Association of Talent Development- ATD (earlier known as American Society for Training and Development) and reviewed a text book on Cross Culture Psychology. Currently Dr. Karve is engaged with Ford Motor Company USA as a consultant in Learning and Development.


She has designed their global leadership development module that has been delivered in all 82 Ford plants. She has done work extensively in designing and delivering leadership, management, personal effectiveness workshops for different organizations and groups both in India and USA. She has a PhD in Industrial/Organizational Psychology, and MA in Clinical Psychology along with Diploma in Personnel Management and Industrial Relations. She has been a master facilitator for ATD, has extensively written blogs, articles and other material for ATD. She is a member of the ATD Detroit chapter and has served on its board and has been a speaker for them. She has founded her own firms in India and USA.


Participation Fees (Per participant) : Rs. 2000 + GST for MCCIA members ie  Rs 2360 and Rs 3000 + GST for non members ie Rs 3540 to be paid in favour of : Mahratta Chamber of Commerce, Industries and Agriculture by cheque / NEFT/ Cash.  

Please confirm registrations to : Ms. Madhura Chipade, email :, tel : 020-25709213/Mr. Sudhanwa Kopardekar, email :, tel : 020-25709211

5/21/2018 9:30 AM - 5/21/2018 5:00 PM
Shekhar natu training hall no. 3
505, A wing, 5th floor
MCCIA trade tower, ICC complex
MCCIA, S B Road, Pune 411016 India

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